Isabella Hill is a native San Franciscan who grew up in a community of artists and creators. Her grandparents were heavily involved in the Hippie art and fashion scene, and her mother was a weaver and clothing designer. From a young age, she understood that clothing is a powerful form of personal expression. She began customizing clothing with embroidery and beading as a form of creative release. Her idiosyncratic, playful style quickly gained a following. She has created collaborative pieces with designers Creatures of Comfort and Evan Kinori, as well custom clothing for musicians, artists and other flashy dressers. Her inspirations include Victoriana, vernacular photography, outsider art, country music and the American West.